The bright green areas represent locations that are less common. The dark orange zones correspond with the most common locations that customers are exploring when Yelp delivers your ad. That way, you’re more likely to appear in people’s searches in that area and take some of the market share away from your competitor.įrequently Asked Questions What do the colors signify? If, looking at your map, you notice that your ads aren’t reaching users 10 miles away, you might want to expand your targeted location. Or, let’s say that you run a sushi restaurant in Chicago, Illinois, and you compete with another restaurant 10 miles away. ![]() Conversely, if the business finds that searches are relatively low in Long Beach, it might reallocate some of the resources away from this part of its Service Area. Or, the company could run a marketing campaign aimed at residents. In our moving company example, maybe the business could shore up its fleet of moving trucks to reach the demand in Santa Monica and Pasadena. With this information, you could make sure that your business meets the local demand. If you see a hotspot in your map around Santa Monica and another one in Pasadena, that means that your ads appear most often when people are exploring other movers in these cities. We will automatically show this map as soon as we have delivered enough ads for you. The heatmap does not currently display locations relating to quote or appointment requests.įor example, say that you operate a moving business in the Greater Los Angeles Area. The map is a free feature for Yelp advertisers. Please note the map does not currently display locations relating to quote or appointment requests. Each location displayed in the map reflects either the location a user was searching when Yelp showed your ad, or the location of a business a user was checking out when Yelp delivered your ad. ![]() The map shows you the locations consumers were exploring when Yelp delivered your ad. Consumers on Yelp see ads when they perform searches, view business pages, and take other actions to look for local business.
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